BSI, The Bounce Back

The sugar crop season may have gotten off to a rough and much delayed start, but so far all targets for grinding, production, purity and efficiency are being exceeded, and despite the difficulties, the 2014 crop could be not such a bad year after all. And now the ASR Group-BSI has unveiled a new corporate logo and branding identity for Belize Sugar Industries. It incorporates the ASR logo and a release says it was developed to quote, "embrace its partnership with ASR Group and its family of companies." CEO Joey Montalvo says it projects a fresh identity and accurately reflects the company's modern outlook."