But apart from the Land Use Plan, the team is also developing a brand that will represent what Belize City has to offer. Today at the press conference both the Mayor and the City Council's Director of Finance showed us the draft city brand and explained how it will enhance civic pride and boost tourism.
Darrell Bradley, Belize City Mayor
"We also have a team of individuals who are developing a city brand for Belize City and this is something again, that's build up from some of the work that has been done by the Belize Tourism Board and other entities who have worked on city branding. They have released to us a preliminary brand for the city and you will notice in relation to some of the ideas they have come up with, some of the colour choices, it is reflective of our history, our culture and what we have to offer as Belize City. The icon and the imagery is something that we wanted to define or be a statement about Belize City itself and the idea is that we would want to build a whole degree of pride around the brand."
Marilyn Ordonez, Director of Finance
"What the consultants have advised is that we can use that brand in every area in economic development, promoting the restaurants, the hotels, the tourism, transportation, we can use it on our signage, to show the meals, whatever we want in every respect from the neighborhoods."
