If his party were elected and he became Prime Minister, Briceno would be the first politician from outside of Belize City to hold that post.
It's not an inconsequential difference: Belize's first four Prime Ministers all came from Belize City political strongholds.
And, as the constituencies are presently set up, Belize City and its 10 constituencies is the cornerstone of the political matrix.
Briceno is from Orange Walk Central, far from that locus of power - but he says he sees it as an advantage:
Jules Vasquez
"If you are to be elected, you will be the first non-Belize City based Prime Minister in the history of our country. How would that change, manifest itself if at all the governance of the country?"
Hon. John Briceno - PUP Leader
"I don't think it's a matter of Belize City against the rural areas, I don't think it has anything to do with that but our perspective will be different because I think we have a more global view than the people in the city. I live in Orange Walk Town, I'm a cane farmer, I'm a cabin rancher, I under working soil, I understand what it is to be out in the bush and working with a machete. So, it gives me a different dimension to the problems of Belize, it gives me a different perspective as to how we can address the problems that we're facing. So I think I bring more depth than if I was living in Belize City, that I can truly appreciate the challenges that we have as a country, not taking anything away from our leaders in Belize City but I believe it does give me a different perspective."