Yesterday we told you about the September Celebrations Launch. And while the event is consummately local - we all know that our relatives in the states like to come home for the September Celebration Season.
Well, this year it's changed a bit as the BTB is inviting them home as tourists! It's called BTB's Diaspora Homecoming Initiative and BTB's Marketing Director Yanick Dalhouse told us more about it:…
Yanick Dalhouse, BTB's Marketing Director
"Really it's an initiative with a primary objective of encouraging our diaspora to come home. In the past marketing really has been focusing here locally when it comes to September celebrations. So the BTB thought that it would be a great
opportunity for us to reach out to everyone in all corners of the world inviting them home for this very monumental time as we celebrate our 30th anniversary. The initiative works in several ways, we not only have emails that are going out talking about event details, promotional offers, special accommodations but we also are sort of sending these public service announcements via internet so that they really do feel a part of this. Facebook is a huge tool that we are using so that one friend can invite another, can invite another, really it can also evolve into a reunion for some of the Belizeans who are living in Los Angeles to interact with those in Atlanta, in New York, in the EU and so we really think that we sort of thought it out - it's a multi-prong approach that will hopefully bring everyone back."
